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Recent studies of American consumers reveal that at least 60% of individuals report that they increase their purchases from a particular vendor when offered incentives.
Cash is king when it comes to incentives. A recent survey revealed that 72% of consumers preferred cash as the incentive or reward of their action.
More than 7 in 10 Americans say that in light of the current economic situation, they planned to look for more deals or incentives from retailers than they did last year.
80% of Americans are stressed over the economy, with nearly 88% of them changing the way they shop through brand disloyalty, migration to private label, discount shopping or switching stores.
Currently rebates enable customers to gain deeper discounts for a little extra work. They get that. And in today’s economy, they want that. In fact, in a recent survey, 83% of consumers said they were actively seeking products with rebates.