Humor plays a crucial role in building personal connections with consumers. Research shows that 91% of respondents favor brands that communicate humorously. We’ve found this to be true through our recent experiments with customer service memes. Companies can become more relatable by turning common business scenarios into funny memes.
Since we’re in the customer service business, we decided to turn support interactions into shareable memes. They have proved to be an effective engagement tool for us. By creating a connection between our brand and our audience, we encouraged the widespread sharing of the content.
As a rule of thumb, memes affect brand perception in several ways.
This blog post features a collection of customer service memes that we made to increase our brand’s presence on social media. Some were hits, some were misses. Some we didn’t even post. We’ve also included our *super secret* testing process for optimizing their impact. Feel free to apply it to your strategy or just enjoy our creations for a good laugh.
Customer service reps are the unsung heroes of a world of endless queues. No matter how big the challenge, they are ready to save the day one query at a time.
Brendon Burchard once said, “It’s the small wins on the long journey that we need in order to keep our confidence, joy, and motivation alive.” Know your support team is doing a great job if DJ Khaled tells them “You da best.”
Speaking of music superstars, Drake gets it when customers unnecessarily eat into reps’ time. And he’s not afraid to show his sarcastic disapproval.
Don’t you hate it when this happens? Our advice: a cup of green tea and a deep breath in.
A small mistake can feel like it changes everything, even though nothing has really changed. Keep the drama in check.
Despite different roles, everyone involved in the service process should make sure that the experience is smooth and satisfying.
Gotta love a good ol’ pie chart. Especially one that reflects a day in the life of a customer service representative.
We understand that putting angry customers on hold is tempting and can sometimes feel like the peak of problem-solving. It’s not. Keep scripted responses for handling minor issues only.
Working a customer service job is an emotional rollercoaster. A well-timed five-star review is the best form of exorcism, casting away the “darkness” brought by dealing with tough customers.
A little validation never hurt anybody. We should all recognize our support rep’s efforts by taking five minutes to make their day.
The service process is a two-way street. Empathetic feedback can really transform the work environment for support reps.
Streets can be paved and unpaved. A single positive experience with an agent can be a highlight in an otherwise difficult day. Give kindness and you will receive helpful support.
We’ve all experienced the agony of being on the verge of clocking out only to be held back by a last-minute task. To call it frustrating is an understatement.
Some customers will always prefer personal interaction over the convenience of digital support solutions. And that’s OK. Just be prepared to offer support over all customer contact channels.
Regardless of the preference, some companies just love putting customers on hold. Don’t be one of those companies.
Businesses often choose quick fixes instead of truly focusing on what customers need. As customer expectations evolve, not adopting real, customer-focused solutions can leave your brand behind your competitors.
Overwhelming call volumes can block support reps from gathering and passing on customer feedback. Want to improve service quality? Decrease call quantity per individual.
The tracksuit is the new tuxedo. Don’t let anyone tell you otherwise. 🙂
Not just working a customer service job is an emotional rollercoaster. Imagine getting an unexpected call that actually matters. Pretty scary, right?
Jokes aside, research shows that phone anxiety (telephobia) is actually a serious issue that affects 81% of millennials. If a customer suffers from phone anxiety, they might not respond well or connect effectively with support. Keep this in mind when considering omnichannel support.
Customer service is survival of the fittest at its finest. Put that thick skin on and brace yourself.
Customer service jobs can sometimes have a thankless nature. You may be surprised, but support agents are not robots, so they may not always feel the anticipated satisfaction from helping others.
“Oh, think twice/ ‘Cause it’s another day for you/ You and me in paradise.”
– Customer service representative
Orange is NOT the new black. Let’s try replacing “This is the worst service I’ve ever received!” with “Can I speak to the manager?” and see what happens.
Mere self-interest < respect and gratitude in the workplace.
Reps are the titans of the customer service world. Often underappreciated, they play a crucial role in maintaining customer satisfaction and loyalty. Let’s make sure we end our service interactions with a “Thanks for helping me, have a nice day!” They definitely deserve it. 🙂
Daniel Ivan, our performance marketing manager, explains why we started using meme marketing:
“This project started while we were thinking of ways to increase brand awareness. Brand marketing is the art of building trust and loyalty with your customers. It’s not enough to have a great product or service. You need to have a great brand that stands for something more.”
You may be tempted to think that creating memes and posting them on social media is easy. If you don’t want clear results, it is. After reading Brendan Kane’s bestsellers One Million Followers and Hook Point, our content team understood the power of A/B testing ideas before publishing. This is what we learned.
One word that stands out from this list? You guessed it — testing. We now follow a detailed standard operating procedure (SOP) for testing memes. We compare two variants of the same meme to see which one gets more reach and engagement. This shows us exactly what makes our audience laugh and what drives them to click that “Share” button.
Shareability and virality potential are the most important indicators for measuring content success. We track the success of our customer service memes by looking at engagement metrics like reactions, comments, and shares.
Here are two practical examples to illustrate our A/B testing process.
❌ This meme likely didn’t appeal to the audience because it reminded them of their own frustrating call center experiences. They simply chose to ignore it.
✅ This meme received twice as much engagement as the first. It worked because people just love memes featuring pets. As a matter of fact, dogs are the internet’s favorite animal. The fact that our designer made our support doggo look so cute was also very helpful.
Not everyone is as lucky to work with talented designers as we are. If you’re still interested in trying meme marketing, you’ll need to use meme generators and some design tools. Here are our top recommendations.
KnowYourMeme is a simple tool that lives up to its name. It offers a vast selection of meme formats and images, allowing you to add your own text. It is perfect for quickly conveying the highs and lows of customer service life without starting from scratch. The interface is accessible even for those with no prior graphic design experience.
Imgflip is another excellent tool for meme creation. It features a wide array of templates that are constantly updated with the latest trends. The platform is incredibly user-friendly, enabling you to create and share your memes in just a few clicks. Imgflip also allows you to upload your own images, giving you the freedom to further personalize your content.
Kapwing is a versatile online video editing and meme creation tool that caters to both beginners and experienced users. With support for video memes, it’s perfect for those moments when only a clip can capture the absurdity or hilarity of a situation. Kapwing’s simple interface makes it easy to trim videos, add text, and even include subtitles.
Canva is a user-friendly graphic design tool that offers multiple templates, including those perfect for memes. With its intuitive drag-and-drop interface, you can easily customize your meme’s text, fonts, and background images. Canva’s extensive library of images and design elements allows for creativity without the need for advanced design skills.
For those who want a bit more flexibility and power in their meme creation, Adobe Express is a great option. Adobe Express’s design capabilities let you tweak every aspect of your meme, from the layout to the animation. This tool is ideal for creating more polished and professional-looking content to capture the essence of customer service humor.
From laugh-out-loud moments to subtle nudges towards better service practices, memes are more than just internet fluff. They are a powerful blend of entertainment and education, perfectly reflecting the challenges of customer support.
Experiment with A/B testing to turn the mundane into memorable moments that your followers will share. Who knows? Your next meme may be just the engagement opportunity that you’ve been waiting for.
Content marketing manager at Touchpoint. I am particularly adept at leveraging SEO to amplify brand presence and engagement. In my free time, I enjoy exploring the latest technology trends and playing drums.
Find out more about the team behind Touchpoint, our development roadmap, and goals, from our product manager - Urmo.
Read our latest guide to find out how you can improve customer advocacy and turn every business relationship into a long-lasting one.
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