Buyers today are sharper, leaving no room for sales teams to “wing it.” The proof? 80% of consumers say they’re more likely to make a purchase when brands deliver personalized experiences. Customers expect you to understand their needs, speak their language, and offer solutions that fit their exact profile. This is where sales enablement tools come in.
These tools deliver the right content at the right time to align sales, marketing, and customer success teams. They are the glue that keeps everyone working toward the same goal: happy customers and, therefore, more revenue.
For this article, we’ve tried out various sales enablement tools and selected the 20 best ones to help your team close deals faster, improve collaboration, and deliver unparalleled customer experiences.
Read on to discover how these tools streamline workflows and find the perfect solution for your business.
Sales enablement tools are software solutions that bring together the resources, insights, and strategies reps need to close deals. Their main goal is to connect the dots between sales, marketing, and customer success teams.
By making collaboration easier and providing up-to-date information, they ensure that everyone’s on the same page. That way, sales reps can offer personalized, timely solutions to buyers, making every interaction count.
These are the areas where sales enablement tools excel.
In case you’re wondering if you really need sales enablement tools, here are some benefits they bring.
When selecting our top 20 tools, we looked for the best features, usability, and how they drive measurable sales success. Let’s see which made the cut and how they fit different business profiles.
Business-to-consumer (B2C) sales enablement tools simplify managing large customer bases with automation and real-time data insights. They unify social media, email, and e-commerce, creating unparalleled experiences while streamlining your team’s workflow. They can include features like chatbots, product recommendations, or loyalty programs.
HubSpot Sales Hub helps you stay organized, automate repetitive tasks, and focus on what matters most — building meaningful customer relationships.
Image source: tool-advisor.fr
Pipedrive is a CRM built with sales teams in mind. Designed to simplify how you track, manage, and close deals, it’s a favorite among small to medium businesses (SMBs) looking to streamline their sales process.
Image source: sproutsocial.com
Sprout Social stands out by transforming social interactions into meaningful sales opportunities at a time when social media is crucial for authentic business connections.
Image source: trailhead.salesforce.com
Salesforce Marketing Cloud empowers you to create personalized customer experiences and seamlessly track every step of the customer journey.
Image source: shopify.com
Shopify Plus offers features designed to help you scale without breaking a sweat. If you’re looking for a platform that grows with you while keeping things simple, this is it.
Image source: showpad.com
Showpad Content takes the guesswork out of sales by giving your team instant access to marketing-approved, on-brand materials. The platform ensures that your sales reps always have the right tools to close deals faster.
PandaDoc reduces the paperwork trail by turning your proposal and contract process into an automated system. This means faster deals, fewer headaches, and more time to focus on growing your business.
Vidyard transforms how sales connect with prospects by using the power of video. Say goodbye to cold, impersonal emails — Vidyard helps you build authentic relationships with your customers.
Canva Teams makes collaborative design intuitive, empowering teams to create stunning visuals. Whether you’re working on social media posts, presentations, or marketing materials, Canva keeps everyone on the same creative page.
Image source: salesloft.com
Drift redefines customer engagement by providing real-time communication through chatbots, live chat, and email. It’s the ultimate tool for turning website visitors into customers by offering immediate, personalized assistance.
Business-to-business (B2B) sales enablement tools tackle long sales cycles and win with account-based strategies. They organize and make all the right content easy to find so reps can deliver just what buyers need at the perfect moment.
They also provide insights into what’s working (and what’s not), helping your team fine-tune its approach and keep prospects engaged during drawn-out decision-making.
Image source: seismic.com
Seismic is any sales team’s secret weapon, turning content chaos into streamlined efficiency. It’s not just a place to store files; it’s a platform that helps you deliver the right content at the right time to the right prospects.
Image source: tableau.com
LinkedIn Sales Navigator is a game-changer for sales professionals, transforming the way they find and connect with prospects. In the right hands, it can become a powerful platform for uncovering opportunities and building relationships.
Image source: plecto.com
Outreach turns sales engagement into a science, automating repetitive tasks so you can focus on building relationships. It’s all about reaching the right people at the right time with the right message.
Image source: crm.org
Acquired by Zoominfo, Chorus helps teams improve their conversations and close more deals using sales call insights. Think of it as your coach in the background, highlighting what’s working and what needs tweaking.
Image source: gong.io
Gong.io analyzes your team’s customer interactions and provides data-backed insights to improve outcomes.
Image source: comparecamp.com
Highspot keeps your sales team prepared and confident by offering a centralized hub for all your content and training needs.
Image source: gooddata.com
SalesHood transforms sales enablement with a focus on training and performance improvement. It’s a robust platform designed to streamline onboarding and enhance team alignment.
Image source: clearslide.com
ClearSlide helps sales teams deliver impactful presentations and improve engagement by offering robust tools for live and on-demand content sharing.
Salesloft is a comprehensive platform designed to streamline sales execution through automated workflows and engagement tracking.
Image source: mindtickle.com
Mindtickle is a sales readiness tool that equips your team with the knowledge and skills they need to succeed through scenario-based learning and analytics.
Looking to align your team’s needs with the features that drive productivity? These are the factors you should consider:
Different tools cater to varying business sizes and models. For instance, a small B2C startup might need lightweight, cost-effective tools, while a large enterprise may prioritize robust solutions designed to handle complex sales processes and account management.
Seamless integration with your existing tech stack, such as your CRM, marketing automation platform, or communication tools, is non-negotiable. This ensures smooth data sharing, reduces redundancy, and enhances workflow efficiency.
As your business grows, your tools should grow with it. Opt for platforms that can scale with increasing users, data, and complexity. Customization features, like adaptable workflows and tailored dashboards, can make the tool a better fit for your unique needs.
Prioritize tools that deliver measurable return on investment (ROI). Look for solutions offering features like trial periods, tiered pricing, or modular functionality, so you only pay for what you need while ensuring a positive impact on your bottom line.
Strong analytics features are also non-negotiable. Choose tools that include insights into sales performance, content engagement, and buyer behaviors, enabling data-driven decision-making and continuous improvement.
With sales teams often working on the go, being mobile-friendly has become a necessity. This type of platform ensures your team can access resources, update data, and engage with clients anytime, anywhere.
The key to success is widespread adoption. Choose tools with intuitive interfaces and easy onboarding processes to minimize learning curves. Also, assess the availability of support resources (training, knowledge bases, or live assistance) to help your team get the most out of the tool.
If you’re serious about growing your business and staying ahead, sales enablement tools are the way to go.
Imagine your team closing more deals faster because they have everything they need right when they need it. But first, take a moment to think about where your business is headed and what’s holding your team back. Is it poor collaboration, stalling processes, or low engagement?
Find tools that bridge those gaps and align with your vision. They will make your day-to-day easier, your goals more achievable, and your results impossible to ignore. So, take charge, invest wisely, and watch your business thrive.
Raluca Mocanu is a seasoned content writer, specializing in content marketing since 2016. With a strong focus on customer behavior analysis and SEO optimization, she crafts compelling narratives that drive engagement and boost conversions.
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