20 Business email examples to elevate your professional communication

Business email examples are crucial for anyone looking to communicate effectively in a professional setting. Whether you’re reaching out to a new client, following up on a meeting, or making a request, the way you craft your emails can make a big difference.

As email usage continues to grow — projected to reach around 4.6 billion users worldwide by 2025 — effective email communication is more important than ever.

In this blog post, we’ve gathered 20 business email examples to help you improve your professional correspondence. From introductory communication to follow-up emails and everything in between, our selection of business email examples provides practical insights and actionable tips for writing compelling emails.

Let’s start with the fundamental question.

What is a business email?

A business email is a type of email used for professional communication. It’s often sent between colleagues, customers, or partners. It can cover various topics, like updates, requests, or important announcements.

Business emails are different from other types of emails. Here is how they differ.

• Purpose: Business emails are formal and focused on work-related topics. Personal emails are more casual and can discuss anything.
• Tone: Business emails use a professional tone. Personal emails can be relaxed and friendly.
• Structure: Business emails usually follow a clear structure. They often have a greeting, body, and closing. Personal emails can be more free-form.
• Audience: Business emails are sent to coworkers or clients. Personal emails are for friends or family.

20 business email examples to inspire you

The following list contains business email examples from various companies to help you get started. We’ve even interacted ourselves with some of the companies on the list.

Check what makes each email work so you can adapt it to your own needs.

1. LinkedIn — outreach email

Why it stands out

• This communication showcases a professional format that you can use as a model for similar outreach efforts.
• The email clearly outlines the benefits of LinkedIn Ads. It shows how the consultation can help the recipient by addressing potential pain points.
• It’s a great email format example, showcasing a clear and structured layout with a compelling call to action (CTA).

2. NET-A-PORTER — apology email

Why it stands out

• The email starts with a clear acknowledgment of technical problems. This shows that the company is aware of the issue and values transparency.
• By offering a discount, the company not only apologizes but also compensates the customers for the inconvenience.
• It’s one of the few business email examples that shows how to handle a technical issue with a clear apology, a compensatory offer, and a friendly tone to maintain customer loyalty.

3. Singapore Airlines — appreciation email

Image source: Singapore Airlines newsletter

Why it stands out

• The email aligns with standard company emails by reflecting the organization’s commitment to excellence.
• By thanking customers for their support, the email creates a sense of community and appreciation.
• It has a professional email layout and a formal tone throughout, which is appropriate for addressing loyal customers and celebrating achievements.

4. Bank of America — confirmation email

Image source: reallygoodemails.com

Why it stands out

• The email uses a formal and respectful tone appropriate for communication from a banking institution. It helps build trust and credibility.
• The email includes a warning about not sharing personal information, which is crucial for protecting sensitive data.
• It serves as a confirmation of the recipient’s enrollment in online banking, reassuring them that the process is in progress and providing the next steps.

5. Stripe — update email

Images source: reallygoodemails.com

Why it stands out

• The email provides specific updates about changes to the billing plan. It introduces new features relevant to the recipient’s business operations.
• The email uses a professional and formal tone consistently, aligning with the email format examples used for effective business client communication.
• It’s a great business email example of structuring content well, combining detailed information with actionable steps in a clear format.

6. Partnero — announcement email

Images source: reallygoodemails.com

Why it stands out

• Despite the friendly tone, the email maintains a structured format typical of business communications. It includes sections and bullet points for clarity.
• The content is specifically tailored for partners and potential clients, reflecting a focus on business relationships and opportunities.
• It features the company’s name, branding, and promotion of its presence on Product Hunt.

7. Fitbit — appreciation email

Image source: reallygoodemails.com

Why it stands out

• This email stands out as one of the best company email examples. It combines heartfelt gratitude with impressive achievements to inspire customers.
• It looks forward to the future, creating excitement for what’s to come and encouraging continued customer engagement and support.
• It is signed by the co-founders, adding a personal touch while reinforcing the message’s authenticity and credibility.

8. Uber — webinar invitation email

Image source: reallygoodemails.com

Why it stands out

• The email maintains a professional tone and a well-organized format, making it easy for recipients to understand the offer.
• It provides details about the webinar date, content, and benefits of the service, making it relevant for business decision-makers.
• The business email explains that Uber Eats can be integrated into the existing Uber for Business account, with the same policies and billing structure as ridesharing services.

9. Inc. Magazine — program invitation email

Why it stands out

• The email follows professional email writing examples with a well-organized structure. It invites the recipient to apply for the Inc. Power Partner Awards.
• The email outlines the benefits of participating in the awards, such as increased visibility and recognition. This adds value for the recipient.
• It mentions a specific deadline that encourages timely action.

10. Webflow — customer nurturing email

Image source: reallygoodemails.com

Why it stands out

• Instead of vague promises, the message outlines concrete, valuable resources — free subscriptions, templates, expert access, and valuable tips.
• The message emphasizes, “Everything we do at Webflow starts with you,” clearly highlighting their customer-centric approach.
• The email emphasizes support and assistance, which helps build trust.

11. TechBehemoths — survey invitation email

Why it stands out

• The overall tone is professional and respectful, suitable for business communication.
• The email highlights the benefits of filling in the survey, which adds value to the recipient.
• It addresses the recipient by name and also includes a personal sign-off, which makes the message feel more genuine.

12. Amazon — gift card email

Image source: reallygoodemails.com

Why it stands out

• The email follows a clear email structure example, with distinct sections for the claim code, redemption instructions, and support information.
• The tone is neutral and formal It is appropriate for business correspondence, even in the context of offering a gift card.
• The business email includes privacy-related information to avoid misunderstandings, such as not redeeming the card for cash.

13. Shopify — customer nurturing email

Images source: reallygoodemails.com

Why it stands out

• The email maintains a professional and persuasive tone throughout, suitable for communicating with business clients and partners.
• It directly addresses business needs, focusing on how Shopify Bill Pay can streamline bill payments and improve efficiency.
• It explains how Shopify Bill Pay integrates seamlessly with existing workflows, mentioning specific tools like Gmail, QuickBooks Online, and Stocky.

14. Shop App — app downloading email

Why it stands out

• The email references the recent use of Shop Pay and the associated order with Sister Jane. It links its content to the recipient’s recent transaction.
• It follows a clear business email format example, with clear instructions on how to track orders and download the Shop app.
• It invites the recipient to track all their online orders in one place, improving their shopping experience.

15. Nordstrom — customer service email

Image source: reallygoodemails.com

Why it stands out

• The email apologizes for the inconvenience caused by the cancellation, making it an example of good customer service.
• It provides clear information about the payment status and how the refund will be processed.
• It follows an effective email template for business communications that builds trust and reliability with customers.

16. Clutch — review invitation email

Why it stands out

• The email has a clear objective — encouraging the recipient to update their profile and submit reviews.
• It provides action-oriented guidance, reflecting an email style that focuses on actionable steps to engage the recipient.
• Mentioning Clutch as a platform for reviews and credibility reinforces the business-focused nature of the communication.

17. Mytheresa — customer service email

Why it stands out

• The email acknowledges the delay in shipment and apologizes for the inconvenience, demonstrating excellent customer service practices.
• It assures the client that a shipping confirmation email with tracking details will be sent once the order ships.
• The email ends with a formal sign-off and includes the department’s designation, adding to its professional tone.

18. Livestorm — survey invitation email

Image source: reallygoodemails.com

Why it stands out

• The language used is formal and professional, appropriate for a business context.
• The email includes a CTA that urges recipients to participate in a survey — a common practice in business communications.
• It highlights the benefit of participating, that is, helping marketers benchmark their webinar strategy against industry standards.

19. Blinkist — announcement email

Image source: reallygoodemails.com

Why it stands out

• The email provides a clear rationale for the updates to the privacy policy and how these changes affect the company’s data management practices.
• It reassures recipients about continuity and stability. Blinkist states that despite the acquisition, it still remains the point of contact.
• The structure makes the message easy to understand, with simplified language that explains complex issues like data processing and privacy.

20. Textmagic — welcome email

Why it stands out 

• Our welcome email maintains a professional yet friendly tone, which is perfect for business communication.
• Each step in the customer onboarding process includes specific actions that the user needs to take, helping them understand what to do next.
• The key features of our platform — sending personalized campaigns and replying to texts — are clearly explained.

How to write a business email

This is how you write a professional business email that is simple and approachable.

1. Understand your audience

Knowing who your recipient is can greatly influence how you formulate your email. Here’s how to tailor it depending on their role, their relationship with you, and their expectations.

• For colleagues: Use a friendly yet professional tone.
• For clients: Maintain a polite and respectful tone, focusing on providing solutions.
• For management: Be concise and direct, highlighting key points and actions required.

2. Craft the subject line

Use clear, concise language that highlights the email’s main purpose. Make the subject line specific by avoiding vague phrases.

Some examples of effective subject lines include:

• Proposal for [Project name]: Request for feedback
• Follow-up: Next steps for [meeting/project]

3. Write the greeting

Choose a greeting that matches the formality of your relationship with the recipient. Keep the following suggestions in mind:

• Use formal greetings for business emails, such as “Dear Mr./Ms./Mrs./Dr.”
• Use informal greetings for emails to people you have established a relationship with, such as “Hi [First name]”

4. Structure the body

The body of your business email should be concise and well-organized. Consider the following tips for organizing information logically:

• Keep paragraphs short and focused on one main idea
• Use headings and subheadings to break up the content
• Introduce bullet points or numbered lists to highlight key information

5. Close the email

Choose a closing that matches the tone of the email and your relationship with the recipient.

Examples of professional closings are:

• Sincerely
• Best regards
• Kind regards

6. Add a signature

Your email signature is not just a formality; it provides essential contact information and can reflect your professionalism. Include your name, position, company name, phone number, and email address. Optionally, include links to professional social media profiles (like LinkedIn) or your company website.

Here are some examples of email signatures you can use.

Standard professional signature

Signature with social media links

Eight business email templates

Here are eight email templates for business scenarios. Each template can be customized to fit your needs.

1. Business email template for requesting a meeting

Subject line: Let’s discuss [topic/project] — meeting proposal for [date/time]

2. Formal email template for an apology

Subject line: Sincere apologies for [issue/incident]

3. Professional email example for students

Subject line: Seeking your advice on [course/project/internship] opportunities

4. Project update email

Subject line: [Project name] update — progress and next steps

5. Project proposal email

Subject line: Detailed project proposal for [Project name/type]

6. Email to introduce your business

Subject line: Introducing [Your company name] — solutions for [recipient’s industry]

7. Customer complaint response email

Subject line: We’re addressing your recent concern — [Your company name]

8. Sales email follow-up template

Subject line: [Prospect name], let’s discuss the next steps for [product/service]

Best practices for business email etiquette

These tips guarantee that your emails are well-received and accomplish their intended purpose:

Ensure timeliness

• Responding to emails right away shows respect for the recipient’s time and keeps projects moving smoothly.
• Aim to respond within 24 hours or set expectations for when you will follow up.

Proofread before sending

• Take the time to check for spelling, grammar, and formatting mistakes.
• Consider using AI-powered grammar checkers for an extra layer of review.

Use professional language

• Maintain a formal tone in your emails.
• Avoid using slang or overly casual language.

Include a CTA

• Clearly state the desired outcome to guide the recipient on what to do next.
• Examples of effective CTAs:

“Could you please review the attached document by the end of the week?”

“Let’s schedule a meeting for next week to discuss further.”

“Please confirm your availability for the proposed dates.”

Respect privacy and confidentiality

• Do not disclose confidential details without proper authorization.
• Consider using encrypted email services for secure communication.

10 tools for great business emails

From managing your inbox to automating repetitive tasks, the following tools can help you write exquisite business emails, save time, and build stronger relationships.

• Outlook provides a comprehensive suite for managing emails, calendars, tasks, and contacts.
• Gmail has a clean interface, ample storage, and seamless integration with other Google services.
• Specialized business email platforms like Zoho Workplace or Google Workspace provide tailored email solutions with business-specific features.
• Hemingway Editor focuses on simplifying and clarifying your writing.
• Grammarly can improve your email content by checking grammatical errors and suggesting better phrasing.
• Mailchimp provides customizable templates, segmentation, and automation for email campaigns.
• HubSpot is a comprehensive marketing automation tool with email templates, personalization features, and analytics.
• Yesware allows you to track email opening rates, link clicks, and presentation views.
• Mailtrack offers free email tracking for Gmail, sending real-time notifications when your emails are read.

Improve engagement with better business emails

In this article, we’ve explored how business email examples can transform your stakeholder communication. Remember, it’s all about understanding your audience, crafting compelling messages, and using the right tone.

Now, it’s your turn to implement these tips. With the right approach, you can make your business emails more impactful.

Stay tuned to our content for further insights into improving your business communication!