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What is customer advocacy?

What is customer advocacy and how does it benefit your business?

Read our latest guide to find out how you can improve customer advocacy and turn every business relationship into a long-lasting one.
How to analyze the customer health score

How to analyze customer health scores: A comprehensive guide

Struggling with high churn rates? Start assessing customer health today.
How to identify customer touchpoints

25 Customer touchpoints: How to identify them and why they’re important

This article will teach you how to identify the most important customer touchpoints and make the most of their lead-nurturing potential.
Customer lifetime value formula

Customer lifetime value (CLV): 3 Ways to calculate & measure it

Which CLV formula best applies to your business? Learn about the advantages and limitations of the CLV calculation models.
Customer engagement strategy

Create a profitable customer engagement strategy in 6 simple steps

Discover how to craft a customer engagement strategy that takes customer interactions to the next level.
Customer segments

How to unlock growth opportunities: Leveraging customer segments in 2023

Learn how to use customer segmentation to your advantage in your marketing and sales efforts.

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