Email surveys have emerged as a critical tool for businesses seeking to improve their products and services. Simply sending out some questions through generic email survey templates will not do the trick.
Imagine you’re eager to enhance your business strategy and take proactive steps toward improvement. Your first move is to gather customer feedback through email surveys, but you’re unfortunately faced with a lack of responses. What could be causing this?
This is a common challenge since most customers respond to only about 14% of surveys (unless the company is well-known and famous). In this case, they may increase their response rate to 25%.
Therefore, crafting well-designed and engaging email surveys is key to obtaining meaningful responses that drive actionable insights. This blog post delves into email surveys and shares 15 meticulously crafted email survey templates. They are designed to guarantee valuable customer feedback from a wide range of industries.
With just a few clicks and using different formats, you can reach a wide audience, collect feedback from multiple customers simultaneously, as well as automate the data collection process. Customers can complete these surveys at their convenience, choosing a time that suits them best. This enables them to respond more thoughtfully and in detail.
The flexibility of email surveys allows you to create targeted surveys for different customer segments and to track customer satisfaction over time. This ensures that you collect the most relevant and actionable feedback from your desired customer group.
📧 Email survey templates also play a crucial role in customer support. Some companies use customer service email templates to send customers emails asking for feedback immediately after interacting with the support team.
Email surveys offer several main benefits:
A survey email contains several key elements that contribute to its effectiveness.
Creating a powerful survey email becomes effortless once you grasp the essential elements to emphasize. To assist you further, here are 15 email survey templates. You may customize these templates for various purposes, whether for an email marketing questionnaire or general customer surveys.
Businesses usually send new customers an onboarding feedback email shortly after they begin using a product or service. This email aims to gather feedback about the onboarding process and the customers’ initial experience with the product or service.
Subject line: Share your onboarding experience and help us improve
Dear [Customer name],
We value your input and want to ensure that your onboarding journey with our [product/service] is exceptional.
That is why we kindly request a few moments of your time to provide valuable feedback on your recent onboarding process.
This email survey aims to gather insights into your experience, training materials, support received, and any areas where we can enhance the onboarding process: [link to your survey]
We appreciate your participation and look forward to your valuable input.
Best regards, [Your name] [Your position] [Your company name]
When an organization sends an email inviting people to participate in a survey, it usually starts with a friendly greeting and explains the purpose of the survey. The email may also emphasize the advantages of taking part in the survey, including the opportunity to win rewards or enjoy special discounts.
Subject line: Limited time offer — exclusive discount and survey invitation
I hope this email finds you well. Your opinion matters to us, and we strive to continuously improve our products and services based on your valuable insights.
To start, simply click the link to access the survey: [link to your survey]
Rest assured — all your responses will be treated with the utmost confidentiality. The survey has been thoughtfully designed to be user-friendly and should not take more than [estimated time] to complete.
After you complete the survey, you will receive a unique discount code that can be redeemed on our website. [Provide a brief explanation of the discount].
Thank you for being an essential part of our community!
Warm regards, [Your name] [Your position] [Your company name]
The net promoter score (NPS) survey email aims to capture customer sentiment while measuring their satisfaction level. This helps your company identify areas for improvement and gauge its overall customer experience.
Subject line: [Customer name], we value your feedback — please complete our survey
Your satisfaction is very important to us, which is why we would greatly appreciate your feedback.
We would like you to answer one simple question: How likely are you to recommend [Your company name] to a friend or colleague?
[include NPS grading directly in the email]
The survey will take only a few minutes, and your feedback will be anonymous.
Once again, we appreciate your participation and thank you for being a valued subscriber. We look forward to continually improving your experience with our products and services based on your valuable insights.
Customer satisfaction survey emails are a powerful tool to gauge your customers’ happiness and overall experience. They allow you to collect feedback directly and gain insights into customer preferences, opinions, and areas requiring improvement.
Subject line: We value your feedback — share your experience with us
Hello [Customer name],
I sincerely hope you’re doing well. As a company committed to providing outstanding service and high-quality products, we value your satisfaction above all else.
That’s why we’re contacting you today – we genuinely want to hear about your recent experience: [link to your survey]
We appreciate your willingness to share your feedback.
Companies send a participation survey email to individuals who have attended or expressed interest in attending an event. The survey is designed to gather feedback and insights about the participants’ experience and satisfaction. It emphasizes the importance of the participants’ opinions in shaping future events and improving the experience.
Subject line: We’d like to hear from you
Hey [Customer name],
I hope you enjoyed the [Event name]! We aim to provide the best experience for all participants and value your feedback, so we’re reaching out to you directly.
Could you spare five minutes to share your thoughts? Your feedback is incredibly important to us, as it helps us improve. Click the link to complete the survey and let us know how we did: [link to your survey]
Thank you! We hope to see you again at [Future event name]!
[Photo: participation survey email]
Businesses send this type of email to their customers to request a review of a specific product or service they have purchased or utilized. The email may mention the importance of customer reviews in improving the business’s services, thus helping other potential customers make informed decisions.
Subject line: We’d love to hear your thoughts on [product/service]
Hi [Customer name],
I hope you’re enjoying our [product/service]! Your opinion means a lot to us, and we would greatly appreciate your feedback.
Our short survey will take just a few minutes of your time and will provide us with valuable insights to enhance future [product lines/software versions].
To get started, please click the link below and rate your experience with [product/service]:
[insert feedback scale with a link directly in the email]
Thank you!
This email invites recipients to participate in a research study. It typically provides a brief overview of the survey’s purpose, along with details about the survey duration, confidentiality of the responses, and any incentives or rewards for participation. The invitation aims to highlight the value of the respondents’ opinions and contributions.
Subject line: [Customer name], we need your input — participate in our research survey
I hope this email finds you well. At [Your company name], we are conducting an important research study and need your valuable input. Your participation will help us gather insights so we can contribute to meaningful advancements in our field.
The survey will only take a few minutes, and your responses are completely anonymous. To participate in this research survey, click this link: [link to your survey]
Thank you in advance for your time and consideration. Your participation is instrumental in shaping the future of our research endeavors.
Implementing an incentive-based approach within survey emails has become a strategic method to stimulate customer participation. This email promises an incentive or reward for participating, which could be a discount, a chance to win a prize, or some other special benefit.
Subject line: Your opinion matters — get rewarded for taking part in our survey
We greatly value your opinion and would like to invite you to participate in our survey.
By taking just a few minutes to complete the survey, not only will you help us improve our [product/service], but you will also be eligible to receive [specific incentive/reward].
To get started, simply click on the survey link. All your responses will remain confidential and used solely for research purposes: [link to your survey]
Thank you for your time and support. We look forward to hearing from you soon!
This email is a gentle nudge to recipients who haven’t responded to the initial survey invitation. It is a friendly follow-up message reminding them about the survey and encouraging participation, aiming to increase the response rate.
Subject line: [Customer name], did you get the chance to share your views?
I hope this email finds you well. We wanted to send a friendly reminder about the survey we recently invited you to participate in.
We understand that life can get busy and that the survey may have slipped your mind. However, we genuinely believe that your perspective can impact our efforts to improve our [product/service].
Please take a few moments to complete the survey: [link to your survey]
We truly value your time and contribution to our survey.
Organizations send an email with survey results to participants who previously took a survey. Practically, this email updates them on the survey’s outcomes and closes the feedback loop. Its purpose is to promote open communication and transparency between the organization and its customers.
Subject line: Thank you for participating — here are the survey results
I would like to express our sincere gratitude for your participation in our recent survey. Your valuable insights and feedback have helped us better understand your needs and preferences.
Here are some key findings from the survey:
We believe in transparency and keeping you informed, and we wanted to make sure you were among the first to know about the survey’s outcomes. We look forward to implementing the necessary changes and to continuing to serve you better.
This email is designed to contact customer loyalty program members. It is meant to gather feedback and improve their experience.
Subject line: [Customer name], we value your opinion about our loyalty program
Thank you for being a loyal member of our [Your loyalty program name]. We’d love to hear your thoughts regarding your experience.
Will you take a few moments to complete our short survey? Your feedback will guide us in making the program even more rewarding: [link to your survey]
Thank you for taking the time to share your valuable feedback.
Warmest regards, [Your name] [Your position] [Your company name]
Before a customer’s subscription ends, they usually receive an email asking for feedback. The subscription renewal feedback email aims to understand their satisfaction with the service and their intentions regarding renewal.
Subject line: We’d love your input — Help us improve before your renewal
I’m reaching out because your subscription to [product/service] is coming up for renewal soon. We’re always striving to improve, and your feedback is incredibly valuable to us.
Could you please take a moment to share your thoughts on your experience with [service/product] so far? What have you enjoyed most? Is there anything we could do better? Access the survey here: [link to your survey]
Thanks so much for your time!
With appreciation, [Your name] [Your position] [Your company name]
Email questionnaires are a great tool for gathering in-depth feedback from your audience. They go beyond basic surveys by using a mix of question formats — multiple-choice, open-ended questions, and rating scales — to get a more nuanced understanding of customer experiences.
Subject line: Your thoughts matter — help us improve [product/service]
We’re always looking for ways to improve [product/service], and your feedback is essential to that process. We’d love to hear about your experience so far, both the good and the bad.
We’ve put together a short questionnaire to gather your valuable insights. It shouldn’t take more than [estimated time] to complete.
We recognize that your time is precious, and as a gesture of our gratitude, we would like to offer you [specific incentive/reward].
This is the survey:
[Insert question 1] [Multiple-choice options]
[Insert question 2] [Rating scale]
[Insert question 3] [Open-ended response]
Feel free to skip any questions you prefer not to answer or add additional comments where you see fit.
Thank you for contributing to our journey!
After a customer interacts with your support team, you may send a feedback request email to gather insights into their experience. Your questions should be phrased around the customer’s experience with your support agents, such as the helpfulness of the solution provided, the agent’s communication style, and overall satisfaction.
Subject: Checking in — how was your recent support experience?
We recently helped you with [specific issue]. We’re always striving to provide the best possible support, and your feedback is incredibly valuable to us.
Would you mind taking a quick moment to share your thoughts on how we did? What worked well? Was there anything we could have done better?
Access the survey here: [link to your survey]
Thanks for your time!
Kind regards, [Your name] [Your position] [Your company name]
A survey email about trial satisfaction is a targeted message sent to users who have recently finished a trial period for a product or service. The goal is to gather honest feedback about their experience.
Subject line: [Customer name], how was your trial experience?
We’re thrilled that you decided to give our [product/service] a try! As your trial period is coming to an end, we’d love to hear about your experience.
Please fill out this survey and share what you loved and what could be better: [link to your survey]
Thank you for choosing us.
Best, [Your name] [Your position] [Your company name]
Here are some helpful suggestions to create highly effective survey emails that encourage recipients to respond.
By using the 15 email survey templates provided in this blog post, you can ensure that you gather valuable customer feedback to improve your offerings and meet expectations. Remember, happy customers are loyal customers.
Design survey emails thoughtfully and effectively to get the most out of them. Leverage customer feedback tools to manage, analyze, and act on the feedback you receive.
Iustina is a curious copywriter with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behavior. When she's not at her work desk, you'll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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