Your potential customers are probably bombarded by ads for different products as we speak, and they’re probably drowning in selling points, mission statements, and other buzzwords. So, what can you do to make sure your offering stands out? The answer lies in creating a memorable sell sheet using already-existing examples.
This essential sales and marketing asset helps you communicate key benefits, features, and differentiators concisely. It can also help you capture customer interest and drive the decision-making process in your favor.
In this article, we’ll analyze 11 real-life sell sheet examples, explore what makes a sell sheet effective, offer design tips to enhance impact and share ready-to-use templates to help you create professional documents tailored to your business needs.
Let’s begin with the fundamental question (or jump straight to the templates).
A sell sheet (or sales sheet) is a one-page document businesses use to promote a product or service to potential buyers or partners. Usually available in both physical and digital formats, it summarizes the offering’s key benefits, features, and unique selling propositions (USPs).
The main goal of a sales sheet is to capture a potential client’s attention and provide essential information about a product or service in a clear and engaging way. It can also be an important internal asset that aligns teams and helps unify messaging going forward.
Depending on the context in which you’re using the sell sheet, you can also include pricing information and a call to action (CTA) to help drive the purchasing decision.
📣 Use a sell sheet when you’re presenting a product at trade shows or pitching it at meetings. It’s perfect for moments when you need to quickly highlight key benefits and prompt potential buyers to take action without overwhelming them with details.
Use the following sell sheet examples to create your own. Each showcases effective layouts, messaging, and design elements tailored to captivate your audience.
6sense is an artificial intelligence-driven account-based marketing platform. It helps companies identify, engage, and convert high-intent accounts with predictive insights and personalized marketing tools. The sell sheet below summarizes the benefits customers can expect from using it.
Image source: people.ai
Threekit is a 3D product visualization platform while Salesforce is a customer relationship management powerhouse. By integrating the two products, users can enhance customer experiences with immersive visuals, which is exactly what the sell sheet below illustrates.
Image source: zapier.com
Zendesk is a popular customer service platform. The sell sheet example below illustrates how its Optimization Services refine workflows, improve customer interactions, and enhance team efficiency.
Image source: dock.us
Dole is a multinational business that specializes in the production and distribution of fresh fruit and vegetables. There are many Dole sell sheets available online, but we chose the one below for its balanced approach to introducing a new product to the market.
Image source: dolefoodservice.com
Hershey’s is a well-known American chocolate and confectionery brand. The sell sheet below presents its Cookie Layer Crunch product.
Image source: blog.hubspot.com
Cat MineStar is a comprehensive mining management system by Caterpillar. It offers tools for fleet management, automation, safety, and productivity. The sell sheet below presents its Object Detection technology.
CatDancer is a popular interactive cat toy designed to stimulate cats’ natural hunting instincts. The product sheet below illustrates how cats can use their scratch-and-play station, which combines the toy with a mountable wall scratcher.
Image source: zendesk.com
Paragon Furniture specializes in the design and manufacturing of furniture solutions for educational spaces. Although many sell sheets are available for their products, we chose the teacher lectern product cut sheet below for its clarity.
Image source: paragoninc.com
Vizilok is a brand specializing in privacy-indicating locks for commercial and residential spaces. Their locks feature an integrated occupancy indicator that provides a clear visual status of room availability, as illustrated in the product cut sheet below.
Image source: vizilok.com
Product Marketing Alliance is a global community and resource hub for product marketers. It offers training, certification programs, events, and resources, as summarized by the company information sheet below.
Image source: mediashower.com
Tehnopol Startup Incubator is an Estonian incubator program supporting early-stage tech startups. Based in Tallinn, it provides mentoring, funding support, networking opportunities, and resources to help startups grow and scale.
Image source: wordstream.com
The above examples illustrate what a successful sell sheet looks like. But how do you elevate it to excellence? These actionable tips will guide you through the process.
Ready to start making your own materials? These eight sell sheet templates provide structured and customizable formats to simplify the creation process.
A sales data sheet is designed to present analytics, trends, and forecasts to potential clients. It’s ideal for presenting customer acquisition data, sales metrics, and return on investment figures. It works well for industries where data is key to decision-making, such as manufacturing or business-to-business (B2B) services.
A sales lead sheet is generally used to track and organize B2B leads from sales campaigns or networking events. It helps sales teams stay on top of prospects by capturing essential lead and sales funnel stage details, enabling effective follow-up and improving conversion rates.
A sales follow-up sheet outlines follow-up processes after an initial sales meeting or inquiry. It ensures that sales teams have a structured plan in place to nurture leads, maintain engagement, and move prospects effectively through the sales pipeline.
A product sell sheet showcases a specific product’s key features and benefits to potential customers. It’s commonly used during product launches, trade shows, or direct outreach to highlight why a product is the best solution for the customer’s needs.
A product cut sheet template details a product’s technical specifications and features, often used for physical products requiring technical descriptions. It’s perfect for potential buyers or engineers who need in-depth technical information to make an informed purchasing decision.
The marketing sheet template is used to outline the marketing strategy for a product or service, including key messaging and target audience. It’s ideal for marketing presentations, strategy planning, or as a quick reference for team members.
A company information sheet provides potential clients or partners with information about the company’s background, history, mission, and values. It’s commonly used during introductions, onboarding new customers, or as part of a business proposal.
A brand sheet communicates a brand’s core elements, such as its vision, mission, and USP. It’s useful for board communication, investor pitches, or when presenting your brand identity to potential clients or partners.
Sell sheets are powerful tools that communicate product value quickly and effectively. By tailoring their design and content to your target audience’s needs and preferences, you can create impactful sheets that capture attention and drive decisions.
Use the examples provided in this article to simplify your sell sheet creation process and boost your marketing success. And don’t forget to stay tuned to our blog for expert insights into enhancing your sales operations.
Technical writer at Touchpoint with a knack for UX. Focused on creating clear, concise product documentation and engaging marketing materials alike.
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